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BMW 7 Series vs Genesis G90: Which to Buy

Carummah Editorial
Last updated: November 4, 2026
BMW 7 Series vs Genesis G90

BMW 7 Series starts at $98,375; the Genesis G90 starts at $92,000. Before taxes and fees, the Genesis G90 is $6,120 less.

Frequently Asked Questions

Is the BMW 7 Series or the Genesis G90 cheaper?

The Genesis G90 costs less to start. BMW 7 Series: $98,375 plus $995 destination. Genesis G90: $92,000 plus $1,250 destination. Taxes, title and registration are on top of both.

Which gets better fuel economy, the BMW 7 Series or the Genesis G90?

The BMW 7 Series is rated 25/31 city/hwy, and the Genesis G90 is rated 18/26 city/hwy. Real-world results depend on how and where you drive.

How many people does each seat?

The BMW 7 Series seats 5. The Genesis G90 seats 5.

What are the trade-offs between the two?

BMW 7 Series: Unmatched rear-seat technology and theater experience, though polarizing exterior styling not for everyone. Genesis G90: Stunning, distinctive exterior design, though lower brand recognition compared to German rivals.

BMW 7 Series is best for

BMW 7 Series is the better fit for full-size sedan buyers who want to cut fuel use without charging. Its standout: unmatched rear-seat technology and theater experience.

Genesis G90 is best for

Genesis G90 is the better fit for full-size sedan buyers who want to carry a family. Its standout: stunning, distinctive exterior design.

Spec-by-Spec Comparison

AttributeBMW 7 SeriesGenesis G90
Starting MSRP$98,375$92,000
MSRP + destination$99,370$93,250
Fuel economy / range25/31 city/hwy18/26 city/hwy
Horsepower375 hp375 hp
Seating55
Body typeFull-Size SedanFull-Size Sedan
Powertrains3.0L Turbo I6, 4.4L Twin-Turbo V8, PHEV3.5T V6, 3.5T V6 E-Supercharger

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